Overview

Top Trumps + Goodwood + AR = car nerds losing their MINDS. JLR wanted festival-goers glued to their phones, hunting every corner of the event for virtual vehicle cards. Mission: MASSIVELY accomplished. Players spent HOURS collecting digital Jaguars and Land Rovers, then booking test drives of the actual cars they'd been virtually battling with.

Features

Vuforia AR transforms physical markers into collectible JLR vehicle cards. Unity multiplayer enables real-time battles using authentic car specs (bhp, 0-60 times). Deep linking with JLR's booking API converts gameplay into test drive appointments. Cross-platform mobile app with location-based mechanics. Scattered AR markers across Goodwood venue create treasure hunt experience.